Older Business People Hate Social Media!
SOCIAL MEDIA has done marvels for organizations of different kinds and many people are entirely satisfied with it. But some of the older folks are frequently hesitant to get included. I bet, if they only knew and understood what social media had to offer their business, they would truly cherish it.
A big challenge is getting older people to spend the time and effort in social media that is required to really make a difference to their business. How can they come on Facebook and post one or two flyers then call it a waste of time?
Older business people may feel that they are more comfortable relying on traditional marketing. They always think… “If it’s not broken, why fix it?”. Many business people who are involved with social media for their business know that although traditional marketing is worthwhile, social media marketing will bring even greater success to their businesses.
Why do you think there are so many retail stores competing on Facebook? Fresh Market, Whitchurch, S-Mart, Astaphans…? With everybody home during COVID-19, Social Media is one of the most effective ways to reach out to customers right now and to get sales for continued business!